I'm a design leader who likes finding the simple idea inside complicated problems.

Over the past 25 years, I've helped large retail brands build stronger customer experiences by uncovering ideas that are clear enough to inspire people and practical enough to scale across an organization.

That isn't always easy. The challenges are rarely just creative. They involve competing priorities, legacy systems, tight timelines and a lot of people trying to solve different parts of the same problem.

That's where I like to work.

I bring people together around a clear idea, then help turn that idea into a visual language, a design system and a set of standards that teams can use with confidence. I care deeply about craft because great ideas deserve exceptional execution.

I'm currently Senior Creative Director, Brand Design at Best Buy, where I'm serving as Interim Design Director. Before Best Buy, I held creative leadership roles at Target, Macy's and Dayton's/Marshall Field's.