We wanted to find a way to give Best Buy’s employees - known as Blue Shirts - the opportunity to share their real opinions, use their own words and keep the trust they’ve earned with customers to give unbiased information - all while staying within the bounds of vendor expectations.
With that in mind, we’ve created an idea that centers around a real space for real people to talk about the tech we sell.
Real employees review product and deliver key product features in their own voice and authentic style.
