I’m proud of this creative work, but the story with this campaign is all about production.
This was a truly integrated production that delivered a campaign across all marketing media channels.
From the outset, we considers all end requirements and possible deliverables, this allowed us to take advantage of massive efficiencies in how we shot and post-produced content.
It forced real collaboration and it made the work more consistent. It saved time and money in an industry of ever-tightening budgets.
Plus, it was just a fast-paced, good time.
