Oh Canada.
Target launched its first international growth expansion in 2013.
Our mass media marketing moment debuted with a TV spot on the Oscars and was supported with local events, social marketing and traditional print, out of home to express our gratitude and promise to be a good neighbour.
But that’s just a tiny piece of the work.
We learned French and created unique versions of every thing we did for the Quebec market.
We stood up both a new pharmacy model AND a new credit program in a new country, with entirely different rules and regulations.
We built a website for a unique, Canadian experience.
We launched partnerships with brands exclusive to Canada - like Roots.
It was a lot and it required endless partners to pull it off - but it was a blast. Eh.
