To convince style-savvy shoppers to explore the launch of Nate Berkus at Target, the idea was simple: Give them access to Nate.
We created social media videos that let Nate’s natural charisma shine, inspiring customers to craft interiors that reflect their unique personalities instead of chasing a temporary trend.
Social media, events, print, in-store, packaging and online shops launched Nate’s inspired interiors exclusively at Target.
