Macy’s partnered with the domestic diva to create a collection of exclusive product. We needed a full-fledged launch campaign designed to spread the news - plus set the tone for a creative partnership between the two mega-brands that could support the business over the long haul.
The collection was authentically inspired by objects Martha's favorite items from within her home. In partnership with Martha Stewart Living Omnimedia, we captured that story in a launch campaign and continue the narrative each season with robust advertising.
