We developed and launched, “I Do” - an entirely new registry campaign for Macy’s.
The work focused on a commitment to service and exclusive “Sip and Scan” events, where couples have the opportunity to talk to product experts in a unique, after hours experience - all while sipping champagne.
We also focused on improved registry technology, enabling couples to much more easily create and manage a registry from their smartphone.
All of this effort was wrapped in beautiful, well thought-out creative that was reflective of the type of personal touch, taste and service that only Macy’s could offer.
