While the Target brand enjoys extremely high brand recognition, it struggles to capture the attention of media-fickle and hyper digital college students.
We built a cohesive, digitally focused campaign starring 5 of the internet's top YouTube talent, in the world's first fully shoppable, live-streamed, socially fueled, digital dorm.
http://www.fastcocreate.com/1683405/rahat-dodger-meekakitty-and-other-youtube-personalities-get-a-taste-of-dorm-living-at-bullse
