We defined a new and distinguished visual language for Best Buy.
The entire brand refresh was specifically designed to highlight the culture, expertise and dedication of our employees.
For the first time in almost three decades, our logo got a modern update.
We updated our colors, photography and conversational language.
We photographed a collection of Blue Shirts and customers in a rich black and white style, the only color being the bright blue of our signature shirts.
Product was shot to feel active and heroic on bold, blue backgrounds.
TV commercials and digital videos directed by Errol Morris, followed suit.
